B.R.A.® Bra Recycling Agency was founded in 2010 by Kathleen Kirkwood, former FORD Model and current QVC Intimates & Fashion Brand, not only to recycle bras into carpet padding as a Green Initiative (using a patented process), but also to donate metal underwire proceeds to help fund Breast Cancer Research*. * All underwire and metal from recycled bras is collected and stored. Once a minimum volume/weight threshold of such metal is met, it is sold to a variety of metal recyclers at market value. B.R.A.® then donates all proceeds from the metal recycling to breast cancer research.